Define once,
brand everywhere.
Sign up now — 500K AI tokens free for early adopters
One definition, infinite manifestations. Your brand is a single file — from it, every output stays consistent across every team, every tool, and every AI that touches it.
How it works
Three steps
01
Define
AI Workshop guides you through four phases to build your brand from scratch. Upload assets, set tokens, write guidelines — all stored in one place.
02
Consult
AI that knows your brand. Ask strategy questions, generate on-brand images, propose spec changes. Every answer is grounded in your actual definition.
03
Distribute
Export to CSS, Tailwind v4, Figma tokens, Style Dictionary. Share a public portal anyone can view. Pull tokens from CLI. Your brand, everywhere.
Polymorphism without consistency is just chaos.
Your brand already appears in 12 channels, 4 teams, and 200 assets. The problem isn't reach — it's drift. A color shifts, a logo gets stretched, an AI hallucinates your tagline. Without a single source of truth, every manifestation diverges.
Features
Six tools, one platform
Forge
AI Workshop
Create a complete Brand Identity through AI dialogue. See decisions, colors, and assets update in real time. Go back and revise any step.
Store
Brand Storage
Spec, assets, tokens, guidelines, and the full workshop history — all in one place. Upload a folder or build from scratch. Your brand has a permanent home.
Consult
Brand Consult
Chat with AI that knows your brand — spec, history, and every decision. Ask strategy questions, generate images, and propose spec changes.
Guard
Brand Linting
Validate your brand spec automatically. Color contrast, naming, conventions, essential fields — severity-scored on every change.
Portal
Portal & Export
Share a public brand portal with anyone. Generate CSS tokens, Tailwind v4 theme, Figma tokens, Style Dictionary.
Team
Org & Roles
Keeper, Maker, User roles. Invite members by email. API tokens for CLI integration. Manage brands under your org.
AI Workshop
Talk to AI. Get a brand.
No blank page. No design agency. Just structured dialogue that turns your vision into a complete brand.yaml.
How the workshop works
- AI guides you through 4 phases: Discovery, Concept, Visual Identity, Documentation
- See your decisions, color palette, and typography update live in a side panel
- Go back to any step and revise — nothing is locked until you say so
- Output: a complete brand.yaml ready to use, lint, and distribute
Brand Consult
AI that knows your brand.
Not a generic chatbot. An AI grounded in your brand spec, your workshop history, and every decision you've made.
What you can do
- Ask strategy questions grounded in your actual brand spec
- Generate images via Recraft — on-brand, every time
- Propose spec changes and apply them with one click
- Uses your plan’s AI token quota — no separate ticket
Workflow
From blank slate to brand system
01
Forge
Use the AI Workshop to create your brand, or upload an existing brandspec folder.
02
Manage
Edit tokens, update guidelines, upload assets. Consult AI for advice. Linting runs on every change.
03
Distribute
Export to CSS, Tailwind, Figma tokens, Style Dictionary. Share a public portal. Pull from CLI.
Portal & Export
Share it. Ship it.
Every brand gets a public portal and six export formats — no extra setup.
Export
Six formats, one click
- tokens.css
- theme.css (Tailwind v4)
- brand.md
- figma-tokens.json
- Style Dictionary
- ZIP (all of the above)
Public Portal
One URL for your brand
A public page at /org/brand — guidelines, assets, and tokens viewable by anyone. No login required.
For teams
Everyone gets
what they need
Brand manager
Compliance at a glance
Linting scores across every brand. Know what's off-spec before the customer does. Consult AI for brand strategy.
Developer
brandspec pull
CSS custom properties, Tailwind v4 theme, Figma tokens, Style Dictionary. One CLI command, always in sync.
Agency
Forge and deliver
Create brands for clients with AI Workshop. Hand off a brand.yaml and a public portal URL. Manage multiple brands under one org.
Everyone else
One URL, no login
Share a public portal link. View guidelines, preview assets, download exports. No account needed to view.
Consistent Polymorphism
The core idea
One definition.
Every output. Every agent.
Your brand is one thing — but it appears everywhere differently. A Tailwind theme for developers, a Markdown doc for the boardroom, a color palette for Figma, guardrails for AI agents. All from one file. That's Consistent Polymorphism.
One source
brand.yaml is the single source of truth for your entire brand.
Many outputs
CSS tokens, Tailwind v4 theme, Figma tokens, Style Dictionary, Markdown, public portal — generated, not copied.
Every agent
AI tools read brand.yaml natively. Your brand stays consistent even when you're not in the room.
Pricing
Start free. Scale as you grow.
Beta Pricing — Paid plans are coming soon. During the beta, every new account gets 500K AI tokens to try Workshop and Consult. Need more? Add-ons are available now.
Free
$0
For personal brands.
- 1 brand
- 3 members
- Public brand portal
- Token export
- Brand linting
500K tokens included free
Starter
$9/mo
For small teams.
- 3 brands
- 6 members
- 400K AI tokens/mo
- AI Workshop
- Brand Consult
- Image generation
Pro
$29/mo
For growing portfolios.
- 8 brands
- 12 members
- 1.2M AI tokens/mo
- Everything in Starter
- Priority support
Business
$59/mo
For agencies.
- 20 brands
- Unlimited members
- 4.0M AI tokens/mo
- Everything in Pro
- Priority support
Need more AI tokens? Add-on: $6 for 500K tokens (one-time, never expires)
Built on an open format
brandspec.tools is built on brandspec — an open specification for Brand Identity. The format is MIT licensed, schema-validated, and yours to keep. No lock-in. Ever.
Learn about the specForge it. Keep the edge. Cut through everything.
Sign up during the beta and get 500K AI tokens free.